Fast Fashion and its speedy degrading impact upon the environment
When the condition of an insatiable appetite created by fast changing trends results in buying more and more clothes than is necessary to stay up to date, it results in the undesirable situation called Fast Fashion.
Demand calls for mass-production, and to meet the quick-changing needs, most times cheap, disposable clothing is the outcome. The quality being low and not being very durable, the innumerable collections that are put out though purchased, are also quickly disposed off.
What bears the brunt then, of this mad cycle, is the environment.
When did Fast Fashion begin to take hold?
Much before from when the textile industry got organized, there were rules. There were in fact limits on volume of imports of clothing and textiles or how much clothing and textiles could be imported into any given country.
In 1995, when the World Trade Organization’s Agreement on Textiles and Clothing (ATC) was implemented for a 10 year-period, it changed all that. With gradual relaxations that began, by the end of its term in 2005, there were no significant rules left to follow. In fact new rules enabled brands worldwide to access cheap labour and to produce and sell clothing in unlimited amounts, and at lower costs than ever before.
Fast Fashion had taken root.
So what was wrong with Fast Fashion?
Let us simply begin with a glance at the alarming statistics put out by Fast Fashion
Alarming statistics regarding Fast Fashion
- 80 billion garments are produced each year
- 52 micro-collections per year are released by fast-fashion brands instead of the usual 2 seasons
- 400% more clothes are produced now compared to 20 years ago
- 7 times on an average, a garment is worn before being thrown away
- 35 kg textile waste is generated per person per year in the US on an average
- Only 20% to 30% of the clothes of most women’s wardrobes are being worn
- Stricter environmental regulations for factories
- Preferring more of organic fibers and natural fibers that do not require chemicals to be produced
- Huge quantities of freshwater are used for the dyeing and finishing processes of the It has been quoted that it can take up to 200 tons of freshwater per ton of dyed fabric.
- Cotton as a crop needs plenty of water (and heat) to grow, but is usually cultivated in warm and dry areas. Up to 20,000 liters of water are needed to produce just 1kg of cotton. This creates tremendous pressure on a precious and already scarce resource. A widely quoted example is the ecological consequences of the desertification of the Aral Sea, due to the cotton production that had entirely drained the water.
- Every time a synthetic garment (polyester,nylon, etc) is washed, about 000 individual microfibers are released into the water. These make their way into very many water bodies where the water is led.
- Scientists have discovered that small aquatic organisms ingest those microfibers. These are then eaten by small fish which are later eaten by bigger fish. This is the introduction of plastic in our food chain.
- A recent study showed that wearing synthetic fibers releases plastic microfibers into the air. That would mean one person could release almost 300 million polyester microfibres per year to the environment just by washing their clothes, and more than 900 million to the air by simply wearing the garments”. Though these figures could vary, they indicate the seriousness of the situation at hand.
- Choose natural or semi-synthetic fibers.
- Wash clothes only when you need to
- Wash clothes at a lower temperature (30ºC)
- Choose natural or semi-synthetic fibers
- Buy less, buy better quality and recycle
- Choose natural fibers
- Buy less, buy better quality, mend clothes
- Buy clothes made in countries powered by more renewable energy